Diversion: Why a Blog?

One reason I started this website was to share what I’ve learned-discovered-stumbled upon while writing. Now that I’m on my third novel, I took a small break from drafting and created this blog in a week. Can you believe it? Social networking, specifically blogging, took up most of my day today, so I thought I’d share some stats from a guest blogger on Traffic Generation Cafe posted back in 2010.

The number of people visiting social networks on a monthly basis in the U.S. will reach 127 million, or about 57 percent of all domestic Internet users, by the end of 2010, a 16 percent increase over 2009. By 2014, two-thirds (65.8 percent) of U.S. Internet users will be regular visitors to social network…

That 2014 prediction has already come true. As of December 2012, the Pew Internet Project found that 67% of online adults use social networking sites.

  • 15% of online adults say they use Pinterest
  • 13% of online adults say they use Instagram
  • 6% of online adults say they use Tumblr
  • 67% of online adults say they use Facebook
  • 16% of online adults say they use Twitter

20% of online adults say they use LinkedIn as of August 2012. Since I write for young adults, I found the stats in the above-chart interesting. For a detailed demographic portrait of users of various social networking sites (Pinterest, Instagram, Tumblr, Facebook, and Twitter) please see our recent report,  The Demographics of Social Media Users — 2012 .

Where do you fit in the 67 percentile? What social networking sites do you use?

See some more recent articles below–

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